Why Video Marketing Matters More Than Ever

In todayʼs fast-paced digital world, video marketing isnʼt just a trend—itʼs a necessity. With 91% of businesses using video as a core marketing tool and 88% of marketers reporting positive ROI, itʼs clear that video content is a driving force behind brand growth, engagement, and conversions.

At Visual Matters, we believe that every brand has a story—and video is the most powerful way to tell it. Whether itʼs a sleek animated explainer, a compelling brand story, or an engaging product showcase, the right visuals can make all the difference in how your audience perceives and connects with your brand. If youʼre not leveraging video, youʼre missing out on a huge opportunity to scale your business, captivate your audience, and drive more sales. Letʼs explore how.

3 Powerful Benefits of Video Marketing

1. Boosts Engagement and Brand Awareness

People process visuals 60,000 times faster than text, making video the perfect tool for capturing attention and leaving a lasting impression.

At Visual Matters, we specialize in creating high-impact videos that cut through the noise and make brands unforgettable. Whether itʼs a bold social media ad or a polished corporate video, the right visuals can elevate your brand and ensure your message reaches the right audience.

• Platforms like Instagram, LinkedIn, and YouTube prioritize video content, increasing organic reach.

• Short-form videos (Reels, TikToks, YouTube Shorts) generate higher engagement rates than static content.

Pro Tip: Add subtitles to your videos! 85% of Facebook videos are watched without sound, so ensuring accessibility can dramatically boost engagement.

2. Increases Conversions & Sales

A compelling product video or testimonial can increase purchase intent by 97% and boost landing page conversions by up to 80%.

At Visual Matters, we craft strategic, beautifully effective videos that donʼt just look great—they drive results.

• Explainer Videos help potential customers understand your product or service.

• Video Testimonials build trust by showcasing real user experiences.

• Live Videos create authentic connections with audiences in real time.

Example: A beauty brand that added product demo videos to its website saw a 144% increase in add-to-cart conversions.

3. Strengthens Customer Relationships & Brand Trust

In a world saturated with ads, consumers crave authenticity. Videos help humanize your brand, making it relatable, transparent, and engaging.

• Behind-the-scenes content builds trust by showing your creative process.

• Educational videos position your brand as an industry expert.

• Interactive videos Q&As, AMAs, Polls) drive community engagement.

How to Leverage Video Marketing for Growth

• Create Short-Form Content: Platforms like Instagram Reels and TikTok favor bite-sized videos that deliver quick, impactful messages.

• Use Storytelling Techniques: Make your videos relatable and engaging with real-life scenarios.

• Optimize for SEO: Use keywords, add captions, and include a clear Call-to- Action (CTA).

Want to elevate your brand with high-quality video content? At Visual Matters, we create videos that are not just beautiful—but effective. Letʼs bring your vision to life—Get a Free Quote.