The Growing Power of Video Marketing

If youʼre not using video as part of your marketing strategy, youʼre missing out on one of the most powerful tools available. Today, 91% of businesses use video in their marketing, and 88% of marketers report positive ROI from video campaigns.

At Visual Matters, we help brands create beautifully effective videos that donʼt just look good—they deliver results by engaging audiences, increasing conversions, and boosting brand awareness.

So, why is video marketing more important than ever? Letʼs break it down.

🚀5 Reasons Why Your Business Needs Video Marketing

1. Video Increases Conversion Rates & Sales

A well-placed video on a landing page can increase conversions by up to 80%.

• Explainer videos help potential customers understand your product.

• Testimonial videos build trust and credibility.

• Product demo videos showcase features in an engaging way.

Example: A fashion brand that added product demo videos to its website saw a 144% increase in sales.

2. Video Builds Brand Trust & Credibility

Consumers are more likely to engage with a brand that uses video to explain its services, showcase its culture, and highlight customer experiences.

• Behind-the-scenes content humanizes your brand.

• Case study videos show real-world results.

• Live Q&As & webinars build relationships with your audience.

Pro Tip: Authenticity matters. Visual Matters creates high- quality videos that feel genuine and relatable to your audience.

3. Video Improves SEO & Search Ranking

Google prioritizes video content in search results, meaning your website is 53x more likely to rank on the first page with embedded videos.

• Optimize videos with SEO-friendly titles, descriptions, and tags.

• Use closed captions to improve accessibility and searchability.

• Post videos on YouTube, your website, and social media for maximum reach.

4. Videos Are Perfect for Social Media Engagement

Social platforms prioritize video content, making it the best way to reach and engage your audience.

• Short-form videos Reels, TikToks, YouTube Shorts) keep users engaged.

• Long-form content YouTube, LinkedIn video) establishes authority.

• Interactive videos (polls, Q&As, live sessions) boost engagement.

Example: Brands that use video on LinkedIn see 5x more engagement compared to static posts.

5. Video Marketing is Scalable & Cost-Effective 🔄

One video can be repurposed across multiple platforms:

✔Use on your website 🎬

✔Share short clips on Instagram & LinkedIn 🎥

✔Convert into GIFs, Stories, and blog visuals 📲

✔Use key soundbites in emails or ads 🎤

🚀Want to harness the power of video marketing? At Visual Matters, we create videos that are as beautiful as they are effective. Letʼs bring your vision to life— Letʼs Talk.