AIA "Rethink Healthy" (再想健康) campaign

The campaign features the legendary Hong Kong actor Bowie Wu (修哥) as a "Rethink Healthy Ambassador." The specific creative format you've shared uses a "Bowie Wu's Secret Files" (修哥檔案) theme to engage audiences with fun facts about his life to illustrate that health is achievable at any age.

ลูกค้า

AIA HK

ปี

2024

หมวดหมู่

Advertising, Social Ads

บริการ

  • Photography
AIA "Rethink Healthy" (再想健康) campaign
AIA "Rethink Healthy" (再想健康) campaign — image 1
AIA "Rethink Healthy" (再想健康) campaign — image 2
AIA "Rethink Healthy" (再想健康) campaign — image 3
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