HKJC – Jockey Club Food Assistance Programme (JCFAP E-FOOD BANK)

We’re proud to have partnered with the Hong Kong Jockey Club to produce a documentary video for the Jockey Club Food Assistance Programme (JCFAP) — a HK$240 million initiative supporting over 70,000 individuals impacted by unemployment and underemployment during the COVID-19 pandemic. Our video captures the heart of the programme, highlighting its innovative food support services and the real stories behind this meaningful community outreach. Through powerful visuals and authentic storytelling, we helped bring to life the Club’s mission of delivering dignity, hope, and nourishment to those most in need.