RTHK Rebranding Campaign 2024

RTHK 2024 Animation — A Little Dot, Big Meaning

我們很高興為香港電台（RTHK）創作了2024年的動畫短片，主角就是那個熟悉的 「紅點」。

「小點子」象徵我哋On-Air嘅紅點，時時刻刻廣播精彩節目畀大家。

This little red dot represents RTHK being on-air — always broadcasting content that connects with Hong Kong.

Fresh Vibes for May

五月，電台節目新氣象。
In May, RTHK brings a new wave of programming — and we helped set the tone with a playful, vibrant animation.

From glowing signals to bouncing dots, we visualized how RTHK stays with you — anytime, anywhere.

Bringing It to Life

香港電台，陪你陪妳陪陪您。

We turned a simple idea into a moving story — showing how RTHK accompanies everyone in Hong Kong, every day.

We’re proud to be part of this project — and even prouder to see that little red dot shine!