About
Visual Matters is a Hong Kong-based visual production studio. We work with brands that care about how they look — and how that translates into how they're felt.
Founded on the belief that craft is non-negotiable, we bring together directors, photographers, designers, and technologists to deliver work that is beautifully effective.
Whether it's a campaign film, a product shoot, or an AI-generated visual system — the standard is the same. We don't separate "creative" from "production." At Visual Matters, they're the same discipline.
Our clients include lululemon, Manulife, Mastercard, Starbucks, Cathay Pacific, and many more. We serve brands across Hong Kong, Greater China, and the Asia-Pacific region.
Hong Kong
Ervan Luk
Founder & Business Director
Advertising professional with over a decade of experience across multi-sector account management and brand growth strategies.
Kelly Lui
Creative Project Manager
Producer skilled in project management and budgets, delivering visual content for clients like Adidas and Four Seasons.
Anthony Au
Video Producer
Skilled in shooting and editing, delivering high-quality visual content across diverse projects.
Singapore
Daniel Joshua Lee
Creative Lead
Creative lead of the team. He ensures the agency's sustained growth and momentum, and informs the creative strategy of every brand experience.
Kenneth Ang
Production Lead
Leads all things production and post-production. He also assists with creative decision making to help businesses make the best use of their creative assets.
Lee Yun Hou
Accounts Lead
Overlooking strategic decision making and accounts for the company.
Bangkok
Ekarat Sonpho
Producer
Dynamic video producer driving high-impact projects from initial concept through to final delivery. Managing full-scale production cycles across commercial campaigns, films, and digital platforms.
Creative Partners
We work with a curated network of creative partners — each a specialist in their discipline. This model keeps us nimble, ensures every project gets the right team, and maintains the craft standard our clients expect.
Patrick Leung
Creative Partner — Sports Photography
He captures the split-second gravity of elite performance. World Sports Photography Awards 2025 Finalist. ATP Tour / Bank of China HK Tennis Open 2026 and Rugby Sevens 2025.
Gioia Cheung
Creative Partner — Fashion & Lifestyle Photography
From campaign imagery to brand storytelling, she brings an editorial eye and a director's instinct to every frame.
Isaac Chan
Creative Partner — Art Direction
Guided by #InsightInDetails, he looks beyond the surface to capture the market trends and audience behaviors that truly matter.
Studio Timeline
We treat craft as a non-negotiable.
We let the work speak.
We believe beautiful can be effective.