🎯 Objective
Mastercard partnered with OpenRice to launch an innovative payment gateway solution in Hong Kong — introducing Tap on Own Device and Tap on Phone functionality via Mastercard Payment Gateway Services (MPGS). The goal of this video was to:
- Drive awareness of the new payment method
- Demonstrate how it works in a real-world restaurant setting
- Position Mastercard as a leader in digital payment innovation
- Demonstrate how it works in a real-world restaurant setting
- Position Mastercard as a leader in digital payment innovation
🧠 Our Approach
We created a highly visual and dynamic video that blends real-world restaurant settings with virtual overlays to illustrate how Mastercard’s technology integrates seamlessly into everyday dining.
- Featured multiple restaurant environments to showcase versatility
- Used a model-led narrative to walk through both payment methods
- Combined live-action footage with UI-style motion graphics for clarity
- Maintained a modern, tech-forward tone aligned with Mastercard’s brand
- Used a model-led narrative to walk through both payment methods
- Combined live-action footage with UI-style motion graphics for clarity
- Maintained a modern, tech-forward tone aligned with Mastercard’s brand
The result is a video that feels informative, aspirational, and easy to follow — designed to speak to both consumers and restaurant operators.
📦 About the Programme
In a first for the Asia-Pacific region, OpenRice became the flagship merchant to adopt Mastercard's Tap on Own Device functionality within its mobile app — allowing users to pay by tapping their physical card directly on their phone.
Simultaneously, OpenRice introduced Hong Kong’s first Tap on Phone solution powered by Mastercard MPGS — enabling restaurant operators to use NFC-supported Android phones to accept card payments without terminals.
“This partnership reflects Mastercard’s commitment to using the dining industry as a brand touchpoint, enhancing identity through a multi-sensory strategy.”
— Helena Chen, General Manager, Mastercard Hong Kong and Macau
— Helena Chen, General Manager, Mastercard Hong Kong and Macau
✅ Results
- Successfully visualized two complex payment technologies in a clear, engaging way
- Created valuable content for Mastercard and OpenRice to use in PR, digital, and in-app education
- The video was praised by the client for its energy, clarity, and brand alignment
- Helped reinforce Mastercard’s position as an innovation partner in the F&B sector
- Created valuable content for Mastercard and OpenRice to use in PR, digital, and in-app education
- The video was praised by the client for its energy, clarity, and brand alignment
- Helped reinforce Mastercard’s position as an innovation partner in the F&B sector
“Very engaging content that clearly communicated the benefits of our new technology — and made it feel intuitive for users.”
— Mastercard Team
— Mastercard Team
🌟 Why This Matters
This project showcases how video can bridge the gap between fintech and lifestyle, helping users and merchants alike understand new payment innovations in seconds.
For Mastercard, this wasn’t just a tech launch — it was a brand moment, reinforcing their commitment to smart, seamless dining experiences.
