Building upon the positive feedback and support garnered during the commemoration of our 10th Anniversary in 2021 with Rabbit Studio, URF is enthusiastic about refining its goals and establishing strategic positions to make even greater contributions to urban renewal.
In order to maximize our accomplishments and amplify the URF brand, it is essential to develop a comprehensive publicity and media plan that will generate a more significant societal impact and sustain the promotion of URF, including our partnership with Rabbit Studio.
The Objective:
Together with Rabbit Studio, we aim to strengthen and consolidate the brand identity while fostering a strong bond with the community by crafting distinctive key visuals and designs specifically tailored for social media posts.
The Approach:
The theme for the video collection is "Exploring the Essence of Hong Kong: Connecting Hearts and Communities". We extend an invitation to the audience to embark on a captivating journey through the captivating corners of Aberdeen, the vibrant streets of Tai Kok Tsui, and the nostalgic allure of Sai Ying Pun. By uniting residents from these districts and beyond, we uncover the hidden gems nestled within these communities.
The Results:
Experience a captivating and interactive video presentation that fully immerses you. Encounter mesmerizing motion graphics that breathe life into history, listen to compelling stories shared by community members, and unveil intriguing and delightful fun facts. Prepare to be inspired as you embark on a community exploration that will leave you with a whole new perspective.
