Asahi x 周殷廷– A Social Video That Pops with Purpose

Asahi partnered with rising singer-songwriter 周殷廷 (Chow Yin Ting) to launch a unique social impact campaign — one that celebrates innovation, personal expression, and authentic moments of connection.

To promote their self-foaming canned beer, we created a dynamic social video designed to engage Chow Yin Ting's fanbase and spark participation in a limited-time fan lottery giveaway.

🎥 Our Creative Execution

Our team handled:

• 🎬 Full video production: pre-production, directing, filming, and editing

• 📸 Polaroid-style visuals to connect with the fan culture aesthetic

• 🎵 Sound design that complements Chow Yin Ting’s musical identity

• 📲 Deliverables optimized for Instagram Reels, TikTok, and YouTube Shorts

The tone? Cool, effortless, and engaging — just like the product and the artist.