G&D Mintger Oil – “Viral TVC with 麥玲玲ˮ Campaign 2024

🎯 Objective

G&D Mintger Oil aimed to cut through traditional advertising norms by launching a bold, unforgettable campaign that could:

• Generate mass attention and discussion

• Make the brand go viral through humour, music, and dance

• Increase product awareness in a crowded wellness category

🧠 Our Creative Approach

We embraced the weird and wonderful, combining nostalgia, local celebrity charm, and rhythmic repetition to unlock virality.

Key Elements:

• A “mindwashing” jingle that sticks in your head

• Catchy, easy-to-learn dance moves

• TV personality and feng shui master 麥玲玲 as the campaign star

• A tone that was fun, exaggerated, and unapologetically memorable

This 30-second spot was built to go viral — and it did.

📈 Results & Impact

• ⚡️ Went viral across social platforms and forums — with organic sharing, memes, and parodies

• 📺 Featured on TVB with 麥玲玲 in a follow-up interview

• 🗞️ Covered in multiple press outlets for its creativity and reach

• 💬 Became a hot topic in online communities (forum screenshots coming soon)

• 💃 Client launched a public “Mintger Dance Challenge” competition to continue the wave — encouraging fans to upload their own versions of the dance, extending audience engagement

• 🏆 UGC-driven campaign momentum sustained viral energy weeks after launch