Mastercard x OpenRice – Tap- to-Pay Launch Video

Mastercard partnered with OpenRice to launch an innovative payment gateway solution in Hong Kong — introducing Tap on Own Device and Tap on Phone functionality via Mastercard Payment Gateway Services (MPGS). The goal of this video was to:

- Drive awareness of the new payment method
- Demonstrate how it works in a real-world restaurant setting
- Position Mastercard as a leader in digital payment innovation

🧠 Our Approach​​​​​​​

We created a highly visual and dynamic video that blends real-world restaurant settings with virtual overlays to illustrate how Mastercard’s technology integrates seamlessly into everyday dining.- Featured multiple restaurant environments to showcase versatility
- Used a model-led narrative to walk through both payment methods
- Combined live-action footage with UI-style motion graphics for clarity
- Maintained a modern, tech-forward tone aligned with Mastercard’s brandThe result is a video that feels informative, aspirational, and easy to follow — designed to speak to both consumers and restaurant operators.

✅ Results​​​​​​​

- Successfully visualized two complex payment technologies in a clear, engaging way
- Created valuable content for Mastercard and OpenRice to use in PR, digital, and in-app education
- The video was praised by the client for its energy, clarity, and brand alignment
- Helped reinforce Mastercard’s position as an innovation partner in the F&B sector “Very engaging content that clearly communicated the benefits of our new technology — and made it feel intuitive for users.” — Mastercard Team