La Mer - The Radiant Frontier <Spec>
獨立概念研究 · 非委託廣告企劃
以 AI 生成影像探索奢華美妝方向的獨立概念作品，並非委託製作。
參考品牌
年份
2026
類別
AICG
服務範圍
- Creative Direction
- AI Visual Generation
走進項目
獨立概念研究 · 非委託廣告企劃
海洋質感與數碼美學的概念研究
項目要求
這是非委託的概念作品，並非 La Mer 正式廣告企劃。作品以海洋、實驗室及數碼繆斯三個視角，探索 Crème de la Mer 的視覺可能性。
製作方向
系列將產品質感與 AI 生成角色並置，研究有機材料、科學精準感及數碼美學如何構成一致的視覺世界。
完成作品
三幅時尚概念影像。下方作品展示視覺方向與 AI 輔助影像創作。
項目啟示
在此，AI 用於探索明確的美術方向，最終選擇仍由人的判斷主導。
Project Synopsis: The Radiant Frontier
A triptych of high-fashion stills exploring the intersection of marine biology and digital elegance. The campaign captures the Crème de la Mer through three distinct lenses: the raw power of the ocean, the precision of the laboratory, and the ethereal glow of the "Digital Muse." By pairing the visceral textures of the product with an AI-generated subject, the series highlights La Mer’s unique position as a brand that is both timelessly organic and futuristically advanced.
Director’s Note: Statuesque Light
With this photo series, I wanted to strip away the noise and focus on The Glow. Using an AI-generated model allowed us to curate a visual language of "Impossible Beauty"—skin that looks hydrated from within by the very elements found in the Miracle Broth™.
The Triptych Narrative
The aesthetic is minimalist, cool-toned, and hyper-resolute, designed to make the viewer stop and wonder where nature ends and innovation begins.
