專欄
關於影片、攝影、設計及 AI 製作的實用指南，協助你規劃下一個項目。
製作見解與趨勢
針對香港及亞洲品牌的視覺製作策略觀點。
AI 與創新
生成式AI如何重塑商業影片、攝影與創意工作流程。
這場辯論已經演進。在 2026 年，問題不再是 AI 還是人類——而是你的創意判斷力是否足夠強大，能夠引導 AI 輸出真正優秀的作品。
6 分鐘閱讀
這場辯論已經演進。在 2026 年，問題不再是 AI 還是人類——而是你的創意判斷力是否足夠強大，能夠引導 AI 輸出真正優秀的作品。
2026年2月18日
Adobe Firefly Video、DaVinci Resolve AI 和新一代配音工具改變了後期製作的可能性。以下是當前狀態。
5 分鐘閱讀
Adobe Firefly Video、DaVinci Resolve AI 和新一代配音工具改變了後期製作的可能性。以下是當前狀態。
2026年1月30日
監管已經到來。中國的 AI 內容法規、香港的最新指引和更新的平台政策意味著沒有 AI 治理框架的品牌現在面臨真正的風險。
2025年12月8日
幕後花絮與工藝
深入探討我們的作品集、製作過程與作品背後的工藝。
英文文章
以下文章尚未有完整中文版本，點擊後將前往英文頁面。
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A practical framework for deciding which locations earn their place, protecting continuity and building a shoot schedule that survives real-world constraints.
7 min read
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A practical framework for deciding which locations earn their place, protecting continuity and building a shoot schedule that survives real-world constraints.
2026年10月15日
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Build a deliverables matrix that connects every video version to its placement, message, approval owner and final file before filming begins.
7 min read
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Build a deliverables matrix that connects every video version to its placement, message, approval owner and final file before filming begins.
2026年10月12日
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Give each review round a purpose, gather one decision from your team, and check the final versions against the original brief.
7 min read
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Give each review round a purpose, gather one decision from your team, and check the final versions against the original brief.
2026年10月5日
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Plan campaign photography around the images you need to publish, then give each shot a purpose, priority and format before the crew arrives.
6 min read
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Plan campaign photography around the images you need to publish, then give each shot a purpose, priority and format before the crew arrives.
2026年10月1日
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A practical look at using AI-assisted masking to adapt real footage, build social variations and preserve production craft.
5 min read
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A practical look at using AI-assisted masking to adapt real footage, build social variations and preserve production craft.
2026年9月23日
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Interactive AI avatars have crossed from gimmick to genuine channel. Here's what they can do for brands in 2026 — and where the human presenter still wins.
6 min read
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Interactive AI avatars have crossed from gimmick to genuine channel. Here's what they can do for brands in 2026 — and where the human presenter still wins.
2026年5月22日
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Halfway through 2026, the way APAC brands allocate content budgets has changed meaningfully. Here's what we're seeing across our client base.
5 min read
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Halfway through 2026, the way APAC brands allocate content budgets has changed meaningfully. Here's what we're seeing across our client base.
2026年5月14日
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What actually happens on set when part of the scene is shot live and part is generated. A look inside our hybrid production workflow.
6 min read
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What actually happens on set when part of the scene is shot live and part is generated. A look inside our hybrid production workflow.
2026年5月5日