Sunkist x Joocies Takeover at K11 Art Mall

As a visual production agency, we served as the creative lens for the Sunkist x Joocies takeover at K11 Art Mall. Working in tandem with Edelman, our team was responsible for the end-to-end visual storytelling of the campaign—capturing high-energy content that bridged the gap between a healthy snack and a high-fashion accessory. From documenting the "blind box" unboxing experience to creating sleek, street-style visuals in Tsim Sha Tsui, we focused on positioning these wearable Joocies as essential cultural artifacts for the modern, health-conscious consumer.