About

Visual Matters is a Hong Kong-based visual production studio. We work with brands that care about how they look — and how that translates into how they’re felt.

Founded on the belief that craft is non-negotiable, we bring together directors, photographers, designers, and technologists to deliver work that is beautifully effective.

Whether it’s a campaign film, a product shoot, or an AI-generated visual system — the standard is the same. We don’t separate “creative” from “production.” At Visual Matters, they’re the same discipline.

Our clients include lululemon, Manulife, Mastercard, Starbucks, Cathay Pacific, and many more. We serve brands across Hong Kong, Greater China, and the Asia-Pacific region.

Hong Kong

Ervan Luk

Founder & Business Director

Advertising professional with over a decade of experience across multi-sector account management and brand growth strategies.

Kelly Lui

Creative Project Manager

Producer skilled in project management and budgets, delivering visual content for clients like Adidas and Four Seasons.

Anthony Au

Video Producer

Skilled in shooting and editing, delivering high-quality visual content across diverse projects.

Singapore

Daniel Joshua Lee

Creative Lead

Creative lead of the team. He ensures the agency’s sustained growth and momentum, and informs the creative strategy of every brand experience.

Kenneth Ang

Production Lead

Leads all things production and post-production. He also assists with creative decision making to help businesses make the best use of their creative assets.

Lee Yun Hou

Accounts Lead

Overlooking strategic decision making and accounts for the company.

Bangkok

Ekarat Sonpho

Producer

Dynamic video producer driving high-impact projects from initial concept through to final delivery. Managing full-scale production cycles across commercial campaigns, films, and digital platforms.

Chonmanee Nantarathon

Traffic Coordinator

Detail-oriented Traffic Coordinator driving operational efficiency from project intake through to final distribution. Managing end-to-end asset workflows across creative teams, account managers, and external partners to ensure on-time delivery of high-volume campaigns.

Creative Partners

We tap into a curated inner circle of specialists tailored specifically to your project’s needs. This means you aren’t paying for overhead—you’re paying for mastery, ensuring that every frame we produce meets the high standard your brand deserves.