About
Visual Matters is a Hong Kong-based visual production studio. We work with brands that care about how they look — and how that translates into how they’re felt.
Founded on the belief that craft is non-negotiable, we bring together directors, photographers, designers, and technologists to deliver work that is beautifully effective.
Whether it’s a campaign film, a product shoot, or an AI-generated visual system — the standard is the same. We don’t separate “creative” from “production.” At Visual Matters, they’re the same discipline.
Our clients include lululemon, Manulife, Mastercard, Starbucks, Cathay Pacific, and many more. We serve brands across Hong Kong, Greater China, and the Asia-Pacific region.
Hong Kong
Ervan Luk
Founder & Business Director
Advertising professional with over a decade of experience across multi-sector account management and brand growth strategies.
Kelly Lui
Creative Project Manager
Producer skilled in project management and budgets, delivering visual content for clients like Adidas and Four Seasons.
Anthony Au
Video Producer
Skilled in shooting and editing, delivering high-quality visual content across diverse projects.
Singapore
Daniel Joshua Lee
Creative Lead
Creative lead of the team. He ensures the agency’s sustained growth and momentum, and informs the creative strategy of every brand experience.
Kenneth Ang
Production Lead
Leads all things production and post-production. He also assists with creative decision making to help businesses make the best use of their creative assets.
Lee Yun Hou
Accounts Lead
Overlooking strategic decision making and accounts for the company.
Bangkok
Ekarat Sonpho
Producer
Dynamic video producer driving high-impact projects from initial concept through to final delivery. Managing full-scale production cycles across commercial campaigns, films, and digital platforms.
Creative Partners
We tap into a curated inner circle of specialists tailored specifically to your project’s needs. This means you aren’t paying for overhead—you’re paying for mastery, ensuring that every frame we produce meets the high standard your brand deserves.
Patrick Leung
Creative Partner — Sports Photography
He captures the split-second gravity of elite performance. World Sports Photography Awards 2025 Finalist. ATP Tour / Bank of China HK Tennis Open 2026 and Rugby Sevens 2025.
Gioia Cheung
Creative Partner — Fashion & Lifestyle Photography
From campaign imagery to brand storytelling, she brings an editorial eye and a director’s instinct to every frame.
Benson Wong
Creative Partner — Hospitality Videography & Photography
Focuses on the culinary choreography and sensory details that turn a meal into a masterpiece at world-class institutions like the Mandarin Oriental and Grand Hyatt.
Jerry Lee
Creative Partner — Director
He transforms commercial narratives into cinematic experiences through high-stylized visual storytelling. Berlin Music Video Awards 2024 Honorable Mention. Lead visionary for the Ngong Ping 360 “Raymond Lam” campaign and the ADCC “Escape from Scammer” TVC series.
Freya Ting
Creative Partner — Event Photography
She bridges the gap between high-end commercial precision and soulful visual storytelling. Notable portraits include Tony Leung, alongside luxury giants like Hermes and Loewe.
Gloria Leung
Creative Partner — Director
A PolyU alumna and award-nominated storyteller, she leverages 12+ years of experience and a 300-project portfolio to explore social narratives. Her work masterfully blends animation and live-action to create deeply resonant films on the human condition.
Alan Pang
Creative Partner — Interior Photography
He elevates lifestyle brands through a fusion of high-end retouching and natural-light storytelling. Former Lead Designer for Indigo Living, where he curated sophisticated visual identities. Key collaborator with international photographers Mel Yates and Jake Curtis on global furniture and interior campaigns.
Studio Timeline
We treat craft as a non-negotiable.
We let the work speak.
We believe beautiful can be effective.
Our Studios