A production schedule is easier to manage when each stage ends with an identifiable decision. The exact process should follow the commissioned scope, but the following checkpoints help a brand know what it is approving.
Brief and creative route
Confirm the audience, message, channels and output list. Then approve a treatment that explains the story and visual approach. References should clarify intention without implying that another campaign’s assets will be reused.
Production readiness
Agree the script or interview themes, shot list, locations, people and schedule. Confirm access and permissions. Identify unresolved decisions before committing shoot resources, particularly where a change would require new casting, a new location or different equipment.
Shoot and edit
Name the person who can make decisions on set. In post-production, agree when to review the narrative, graphics, colour and sound. Consolidate comments so an editor receives one actionable set of feedback rather than conflicting instructions.
Delivery and handover
Check each commissioned version against the delivery list. Confirm file naming, captions, languages and the destination for final files. Turnaround, revision rounds and source-file handover should be stated in the proposal; they are not universal guarantees. Use our deliverables matrix, or discuss your project with Visual Matters.