The possibilities behind the camera.
A campaign film for Canon Asia, exploring the EOS R8 Mark II through a multi-location visual story.
Watch the campaignCanon EOS R8 Mark II · Opening film
Canon Asia · 2026
The idea
A camera story, made for APAC.
Introducing a camera means showing what it makes possible. For this campaign, creative direction and production came together across locations, casting, styling, filming and post-production.
The work
More ways to see it.
Explore the supporting films, from the product itself to film filters and image stabilisation.
The collaboration
Made together.
- Client
- Canon Asia
- Lead agency
- Paradox Agency ↗
- Creative & production
- Visual Matters
- Year
- 2026
Our contribution
Creative direction and planning, location scouting and casting, filming, props and styling, make-up, voice-over, editing and colour.
Have a product story to tell?
Bring us an idea, a brief or a creative challenge. We’ll help shape the direction and bring it to life.
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