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AICG

Ferrari 849 TestaRossa - The Red Echo <Spec>

Ferrari 849 TestaRossa - The Red Echo <Spec>

Ferrari 849 TestaRossa - The Red Echo <Spec>

· 2025

This spec ad, titled "The Red Echo," is designed to showcase the (fictional) Ferrari 849 TestaRossa as a bridge between heritage and future tech. Using GCAI (Generative Computer-Augmented Imagery), we’ll lean into a hyper-real, almost dreamlike aesthetic that captures the raw physics of a mountain run.

Director Note

"This film isn't a demonstration of specs; it’s a fever dream about velocity. We’re not filming a car; we’re filming a heartbeat that happens to have four wheels and a V12.”

The collaboration

Made together.

Client
Year
2025
Category
AICG

Our contribution

Design · AI Visual Generation · Creative Direction

What could we make together?

Bring us an idea, a brief or a creative challenge. We’ll help shape the direction and bring it to life.

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