A teaser is an invitation to watch what comes next. Trying to explain a whole anniversary, product story or brand history within it often weakens that invitation. Choose one feeling or question that the short film should leave behind.
Watch for the idea that carries the film
The Starbucks Hong Kong anniversary work in the Visual Matters portfolio offers a short-form viewing reference. Watch for the details that establish recognition, the rhythm between them and the point when the brand is revealed. Use those questions to discuss your own brief rather than requesting a replica of another campaign.
Decide what the audience needs to recognise
A cup, a gesture or a familiar environment can establish context without an explanation. Identify the few details that carry recognition and make sure they survive a phone-sized crop. If recognition depends on a logo or an end card, allow enough screen time to read it rather than squeezing it into the final instant.
Make a short version its own edit
A six-second piece cannot simply inherit the opening of a longer film. It needs its own beginning and payoff. Build the shot list around moments with more than one possible entry point, then test the edit with and without sound. Music should shape rhythm without being the only way to understand the invitation.
Review what the teaser withholds
Check whether the viewer knows who is speaking and what to do next. Mystery is useful only when it creates interest in the intended subject. Explore selected work, or discuss a short-form production brief with Visual Matters.