AIA "Rethink Healthy" (再想健康) campaign

The campaign features the legendary Hong Kong actor Bowie Wu (修哥) as a "Rethink Healthy Ambassador." The specific creative format you've shared uses a "Bowie Wu's Secret Files" (修哥檔案) theme to engage audiences with fun facts about his life to illustrate that health is achievable at any age.

Client

AIA HK