AIA "Rethink Healthy" (再想健康) campaign
The campaign features the legendary Hong Kong actor Bowie Wu (修哥) as a "Rethink Healthy Ambassador." The specific creative format you've shared uses a "Bowie Wu's Secret Files" (修哥檔案) theme to engage audiences with fun facts about his life to illustrate that health is achievable at any age.
AIA "Rethink Healthy" (再想健康) campaign
AIA HK · 2024
The collaboration
Made together.
- Client
- AIA HK
- Year
- 2024
- Category
- Advertising / Social Ads
- Our contribution
- Freya Ting
Our contribution
Photography
What could we make together?
Bring us an idea, a brief or a creative challenge. We’ll help shape the direction and bring it to life.
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